Friday, February 6, 2009

Jucarii

" Papushele, mashinele, ursuletsi de plush. Calculatoare, PDA, aparate foto, telefoane mobile sofisticate. Parteneri."

How do we choose a phone, a laptop, a digital camera? You probably know from the start what you are looking for. Because even if you've never had one before, you've most certainly had some similar devices that make you sure about some features that the new toy must have. Or if not, you have observed their characteristix in the hands of others, and now you want one for yourself. And you know what you want. You know what you need. But... But now there is choice. We don't only have Polaroid no more. We have variety now.

So, how do we choose?
Reputation? The past is a good approximation of the future. Knowing how the device has performed in the past, knowing the degree of satisfaction of its users, one can more or less estimate the degree to which that specific brand will cover ones needs.
Then you go on to characteristix. Quality. Megapixels. LCD. Battery. Guarantee. Webcam. You read reviews. You check out the price. Effort / effect ratio. You compare and in the end decide.
Is there ONE item designed especially for you? No. But there are about a dozen that fit your needs if not completely, at least mostly. In the end, you choose. Are you sure you have chosen the best there is? Not always. Most of the times you just do not have any more time to allocate to this matter. Most of the time, convenience makes up for small malfunctions. An item on your desk is better than one in the store. Because it is there, it is yours for you to do with it whatever you please.
Are our partners like our toys? Is there only ONE that is able to make your life complete, or are there about a dozen that satisfy more or less your needs?
What if there is no description? What if there is no product review? What if there is no guarantee? What if the item is unavailable, sold out, not it storage? Do you keep dreaming of it? Do you look for it in other places? What if you do not find it? Do you wait? What if you cannot wait? Do you get something else instead?
Are our partners our toys? Toys we love, toys we cherish, toys we hug and are ourselves with, toys we sleep with?

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